Rocket Mortgage Super Bowl Ad Criticized for Encouraging Another Housing Crisis

With few exceptions, Super Bowl 50 was chock full of head-scratching advertisements that made people wonder did they really spend $5 million on those 30 seconds?

One such ad, by mortgage lender Quicken Loans, wanted to clue consumers in about its new “Rocket Mortgage” service, which supposedly make it super easy–and fast–for buyers to get a mortgage. As the ad’s voiceover explains, the service promises that qualifying for a mortgage could be just like buying a pair of shoes online, and the process could take less than 10 minutes: